Enter or review these records before relying on the summary.
Suggested for your taskFor independent creators and small internal teams
Content Calendar & Performance Workbook
From the idea to the publication and its latest result.
Connect content, channels, campaigns, approvals and publication records. Review the latest cumulative metrics rather than adding every snapshot, and keep calendar counts visible when several items share a day.
Excel 2021, Excel 2024 or Microsoft 365 with XMATCH; native compatibility not verified. Spreadsheet software is separate.
- Format
- Excel · .xlsx
- Inside
- 10 worksheets
- Included
- Clean file + example + guide
Check the capacity and fitWho it is for, supplied record limits and software requirements
The everyday problem
From the idea to the publication and its latest result.
Connect content, channels, campaigns, approvals and publication records. Review the latest cumulative metrics rather than adding every snapshot, and keep calendar counts visible when several items share a day.
Optional guideNeed help getting started?Choose where to begin. All listed files are included.
Add the complete product to your cart whenever you’re ready. Use this guide only if you’d like help choosing what to open first; your choices do not change the product or its price.
Guide step 1 of 4
What would you like to do?
Pick a useful task, or build your own selection.
Which sheets would you explore first?
Choose your starting points. The workbook keeps all its connected sheets and formulas; this does not remove or rebuild worksheets.
Nothing selected yet.
Enter or review these records before relying on the summary.
Suggested for your taskEnter or review these records before relying on the summary.
Suggested for your taskEnter or review these records before relying on the summary.
Suggested for your taskEnter or review these records before relying on the summary.
Suggested for your taskEnter or review these records before relying on the summary.
Suggested for your taskEnter or review these records before relying on the summary.
Suggested for your taskEnter or review these records before relying on the summary.
Suggested for your taskEnter or review these records before relying on the summary.
Suggested for your taskEnter or review these records before relying on the summary.
Suggested for your taskWhich file would you open first?
Both files are included. Choose which one you would open first in a desktop spreadsheet application.
Your starting plan.
Your first file or method
Both XLSX files, all 10 connected sheets and the single included guide remain in the complete kit. Your selection identifies where to begin.
Read the complete setup guideThe complete product. Your starting choices do not change its contents or price.
Your choices help you understand the complete product. They do not alter its contents or price.
Both XLSX files, all 10 connected sheets and the single included guide remain in the complete kit. Your selection identifies where to begin.
Read the tasks, contents and file choices
Useful starting tasks
Plan the content and approval. Use the included START_HERE.pdf guide to follow one complete task in a disposable example copy.
Choose my own starting points. Explore the contents and select only the parts you would use first.
Contents to explore
- Dashboard: Enter or review these records before relying on the summary.
- Start: Enter or review these records before relying on the summary.
- Settings: Enter or review these records before relying on the summary.
- Channels: Enter or review these records before relying on the summary.
- Campaigns: Enter or review these records before relying on the summary.
- Content: Enter or review these records before relying on the summary.
- Publications: Enter or review these records before relying on the summary.
- Assets: Enter or review these records before relying on the summary.
- Performance: Enter or review these records before relying on the summary.
- Calendar: Enter or review these records before relying on the summary.
Both files are included. Choose which one you would open first in a desktop spreadsheet application.
Explore the worked example: Fictional records show how the sheets work together. Save a disposable copy before trying a change. content-planning-example.xlsx
Start my own working copy: Open the clean workbook after reading the guide. Keep the original and save a copy for your own records. content-planning-clean.xlsx
Follow the complete first taskUse the included guide and a disposable example copy.
Your first useful session / Start with the example
Plan the content and approval
Follow this one complete task before entering your own records. Keep the blank original and save a working copy.
Plan the content and approval
Create channels, optional dated campaigns and a Content ID. Keep the stage, owner and deadline explicit.
Inspect ContentSchedule each publication
Link the content to its channel and planned date. Add the actual date only after publication; update approval and asset references yourself.
Inspect PublicationsReview the latest metrics
Enter cumulative views and interactions with an observation date. Calendar shows daily counts and a complete publication list below.
Inspect Performance
EVERY WORKSHEET / ACTUAL EXAMPLE FILE
See what you enter.
Understand what updates.
Inspect all 10 sheets. These are images of the delivered example, with fictional records. Open an image to read its full detail.
Actual example worksheet · Preview range A1:E29. Image only; entries are made in your downloaded workbook.
Dashboard
Dashboard: Labelled results and source warnings.
- You enter
- Review linked input records
- Calculated or supplied reference
- Labelled results and source warnings
Actual example worksheet · Preview range A1:D40. Image only; entries are made in your downloaded workbook.
Start
Start: First useful task.
- You enter
- Read the route through the file
- Calculated or supplied reference
- First useful task
Actual example worksheet · Preview range A1:D27. Image only; entries are made in your downloaded workbook.
Settings
Settings: Chosen settings.
- You enter
- Review date, period and chosen assumptions
- Calculated or supplied reference
- Chosen settings
Actual example worksheet · Preview range A1:E14. Image only; entries are made in your downloaded workbook.
Channels
Channels: 20 supplied input rows.
- You enter
- Record ID, Channel, Metric convention, Reference / short note
- Calculated or supplied reference
- Input check
Actual example worksheet · Preview range A1:G14. Image only; entries are made in your downloaded workbook.
Campaigns
Campaigns: 60 supplied input rows.
- You enter
- Record ID, Campaign, Begins, Ends, Goal / audience, Reference / short note
- Calculated or supplied reference
- Input check
Actual example worksheet · Preview range A1:J14. Image only; entries are made in your downloaded workbook.
Content
Content: 300 supplied input rows.
- You enter
- Record ID, Title / idea, Campaign ID (optional), Stage, Work deadline, Owner, Purpose / next action
- Calculated or supplied reference
- Asset references, Assets still pending
Actual example worksheet · Preview range A1:L14. Image only; entries are made in your downloaded workbook.
Publications
Publications: 400 supplied input rows.
- You enter
- Record ID, Content ID, Channel ID, Planned on, Actually published on, State, URL / publication reference
- Calculated or supplied reference
- Latest views, Latest interactions, Interaction / view rate, Metric state
Actual example worksheet · Preview range A1:G14. Image only; entries are made in your downloaded workbook.
Assets
Assets: 400 supplied input rows.
- You enter
- Record ID, Content ID, File / source reference, Kind, Approval, Reference / short note
- Calculated or supplied reference
- Input check
Actual example worksheet · Preview range A1:H14. Image only; entries are made in your downloaded workbook.
Performance
Performance: 600 supplied input rows.
- You enter
- Record ID, Publication ID, Observed on, Cumulative views, Cumulative interactions, Reference / short note
- Calculated or supplied reference
- Latest by review
Actual example worksheet · Preview range A1:E19. Image only; entries are made in your downloaded workbook.
Calendar
Calendar: Calculated review of linked records.
- You enter
- Review linked input records
- Calculated or supplied reference
- Calculated review of linked records
Follow the supplied fictional exampleRead the inputs and the result together
From the supplied fictional example
The supplied fictional example
The earlier snapshot contains 1,000 views and 40 interactions. The latest contains 2,400 and 120; the workbook uses only the latest, giving 5%, rather than adding both snapshots.
- Earlier snapshot
- 1,000 views / 40 interactions
- Latest snapshot
- 2,400 views / 120 interactions
- Latest views
- 2,400
- Latest interactions
- 120
- Interaction rate
- 5%
FOLLOW THE ACTUAL EXAMPLE FILE
The supplied fictional example
Fictional records from the supplied example XLSX. Follow the same references through the sheets, then start your own clean copy.
The records behind the result
Earlier snapshot 1,000 views / 40 interactions
Latest snapshot 2,400 views / 120 interactions
The earlier snapshot contains 1,000 views and 40 interactions. The latest contains 2,400 and 120; the workbook uses only the latest, giving 5%, rather than adding both snapshots.
- Latest views
- 2,400
- Latest interactions
- 120
- Interaction rate
- 5%
This is an explanation of the downloadable workbook, not an online editor. Its complete clean and worked files are included. Save a working copy. Manual entry, with no automatic sync or external connections.
Inspect the actual worksheetsFrom setup to a regular review
How you use it.
Open the 3-step setup and review routineInputs, calculations and the decision each step supports
- 01
Plan the content and approval
You enterCreate channels, optional dated campaigns and a Content ID. Keep the stage, owner and deadline explicit.
CalculatedThe linked records and input checks use the same stable IDs and your chosen dates.
Your next stepReview the labelled results and correct source warnings before acting.
- 02
Schedule each publication
You enterLink the content to its channel and planned date. Add the actual date only after publication; update approval and asset references yourself.
CalculatedThe linked records and input checks use the same stable IDs and your chosen dates.
Your next stepReview the labelled results and correct source warnings before acting.
- 03
Review the latest metrics
You enterEnter cumulative views and interactions with an observation date. Calendar shows daily counts and a complete publication list below.
CalculatedThe linked records and input checks use the same stable IDs and your chosen dates.
Your next stepReview the labelled results and correct source warnings before acting.
10 sheets. Inspect each one.Inputs, outputs and when to use every worksheet
StartOpen sheet details
Editable inputs
- Read the route through the file
Calculated or reference
- First useful task
Enter or review these records before relying on the summary.
Inspect the actual Start sheetSettingsOpen sheet details
Editable inputs
- Review date, period and chosen assumptions
Calculated or reference
- Chosen settings
Enter or review these records before relying on the summary.
Inspect the actual Settings sheetChannelsOpen sheet details
Editable inputs
- Record ID, Channel, Metric convention, Reference / short note
Calculated or reference
- Input check
Enter or review these records before relying on the summary.
Inspect the actual Channels sheetCampaignsOpen sheet details
Editable inputs
- Record ID, Campaign, Begins, Ends, Goal / audience, Reference / short note
Calculated or reference
- Input check
Enter or review these records before relying on the summary.
Inspect the actual Campaigns sheetContentOpen sheet details
Editable inputs
- Record ID, Title / idea, Campaign ID (optional), Stage, Work deadline, Owner, Purpose / next action
Calculated or reference
- Asset references, Assets still pending
Enter or review these records before relying on the summary.
Inspect the actual Content sheetPublicationsOpen sheet details
Editable inputs
- Record ID, Content ID, Channel ID, Planned on, Actually published on, State, URL / publication reference
Calculated or reference
- Latest views, Latest interactions, Interaction / view rate, Metric state
Enter or review these records before relying on the summary.
Inspect the actual Publications sheetAssetsOpen sheet details
Editable inputs
- Record ID, Content ID, File / source reference, Kind, Approval, Reference / short note
Calculated or reference
- Input check
Enter or review these records before relying on the summary.
Inspect the actual Assets sheetPerformanceOpen sheet details
Editable inputs
- Record ID, Publication ID, Observed on, Cumulative views, Cumulative interactions, Reference / short note
Calculated or reference
- Latest by review
Enter or review these records before relying on the summary.
Inspect the actual Performance sheetCalendarOpen sheet details
Editable inputs
- Review linked input records
Calculated or reference
- Calculated review of linked records
Enter or review these records before relying on the summary.
Inspect the actual Calendar sheetDashboardOpen sheet details
Editable inputs
- Review linked input records
Calculated or reference
- Labelled results and source warnings
Enter or review these records before relying on the summary.
Inspect the actual Dashboard sheetFiles, capacities and practical limitsRead these before choosing your working copy
The download
Files with a purpose.
START_HERE.pdf
One guide: first session, file index, practical limits, recovery and license.
content-planning-clean.xlsx
Empty workbook. Save As a working copy before entering your records.
content-planning-example.xlsx
The same workbook with fictional records and checked results.
English instructions, sheet names and field labels.
Before you choose
Fit and practical limits.
- For independent creators and small internal teams
Understand the boundaries.
- Save a working copy. Manual entry, with no automatic sync or external connections.
- Supplied tables have fixed capacities. Extend formulas, tables and validation together before using extra rows.
- Keep source units and metric definitions consistent. Blank means unknown; enter 0 only for a confirmed zero.
- Resolve the highlighted input rows before relying on the summary.
- Uses exact-mode XMATCH. Requires Excel 2021, Excel 2024 or Microsoft 365; older Excel editions are not supported. Native Excel, Google Sheets and Numbers have not been verified.
- Manual planning and actual cumulative metrics, with no platform API, auto-publishing, forecasts or rights verification.
- Each publication is one content item on one channel. Reuse the Content ID across separate publications.
- Supplied rows: 20 channels, 60 campaigns, 300 content items, 400 publications, 400 assets and 600 performance snapshots.
- Performance uses the latest dated cumulative snapshot per publication. It never adds snapshots as independent activity. Zero views leaves the rate unavailable.
Excel 2021, Excel 2024 or Microsoft 365 with XMATCH; native compatibility not verified. Local digital-engine tests are separate from native application verification.
Content Calendar & Performance Workbook / Version 1.0
Your own working copy.
Clean workbook, separate example and one START_HERE.pdf guide covering setup, practical limits and the internal-use license.
$9.90USD · One-time purchaseTaxes included where applicable.
Desktop spreadsheet software required; it is not included. Native Excel compatibility is still awaiting verification.
Digital download. Review availability and the final total in your cart.
Questions about this workbook
The details that affect your choice.
Must I connect an account?
No. The files use your manual records and have no external account connection.
Can I add unlimited records?
No. Supplied capacities are listed. Extend all affected formulas, tables and validations together before using extra rows.
Why does a result ask me to review inputs?
Correct the Input check at its source. Keep a backup before changing stable IDs, dates or assumptions; do not replace the formula with a typed result.